4 Levels of customer experience

How do I grow my organisation’s Customer Experience to the next level?

Your first focus will be to ensure you deliver what your promise. You are doing fine in the eyes of the customer, but hey – no warm feelings for you. One level up is to ensure customer complaints are handled correctly. Ok, I am taken seriously, they listen to me!

Wait you are not there yet… next is how you provide Individual Service. Your steak is cooked ‘a-point’ sir.  Quite easy in personal selling, becoming quite complicated in digital sales.

The 4th level is to create a Surprising Service. Deliver more than your customer would expect – create the so-called Wow effect ! Be cool.